Writing
Thoughts on technology, digital tools, and creative experiments.
March 5, 2026
Creative Work is Not the Same as Good Marketing A friend of mine told me his marketing team was constantly clashing with his operations team. His marketing team was, in his words, “working on vibes.” Nobody could tell if their work was actually accomplishing anything, because nothing about it was built to be measured in…
Read More →February 1, 2026
Clarity Is Not a Luxury When people hear marketing analytics, they picture a large firm with a team of associates but smaller organizations actually get more out of it than the big guys do. They have less data, fewer systems, and no room for waste. That’s exactly why a little planning goes a long way….
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