Writing
Thoughts on operations, marketing and technology.
April 1, 2026
When people hear marketing analytics, they usually picture big companies. Giant dashboards. Teams of analysts. Expensive software. Brands with enough money to obsess over every customer click. But honestly, I think smaller organizations often benefit more from marketing analytics than the big guys do. Not because they have more data. Usually they have less.Not because…
Read More →March 12, 2026
Why Bad Marketing Makes People Undervalue Good Marketing If all people see is polished work with no real strategy behind it, of course they start treating marketing like fluff. I remember a friend telling me his marketing team was a mess, and that they were constantly clashing with the ad spend team. I asked him,…
Read More →March 12, 2026
Macs Are Great. PCs Are Usually Easier Macs are strong machines, especially for creative work. But in a lot of real-world work environments, PCs are still the more compatible option, and when Macs do work, it’s often through a workaround. Recently I asked a friend why he bought a MacBook. His answer was simple: he…
Read More →March 12, 2026
Everyone Praises Hard Work Until It’s Time to Fix the System If a critical process only works because someone is constantly carrying it through sheer effort, that is not a sign of operational strength. It’s a structural problem. There’s a certain kind of advice people hear constantly at work: Arrive early. Leave late. Work harder….
Read More →March 12, 2026
I Don’t Use AI for Answers. I Use It to Think. A lot of people use AI like it’s just Google with better manners. They ask a question, get an answer, and move on. That works, but I think it’s one of the weakest ways to use it. I don’t really use AI because I…
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