Writing
Thoughts on operations, marketing and technology.
June 12, 2026
AI Doesn’t Make You Good At Your Job So, I’m a guy who happens to have the paid versions of Claude, ChatGPT and Gemini at the same time for different use cases from image editing to brainstorming and coding. I happen to love the tech but dislike the way large corporations think they can replace…
Read More →May 7, 2026
Everyone Praises Hard Work Until It’s Time to Fix the System There’s a certain kind of advice people hear constantly at work. Arrive early. Leave late. Work harder. Show initiative. I’m not against hard work. Some work is genuinely difficult and worth real effort. But a lot of that language gets used in places where…
Read More →April 12, 2026
Mac Is Better Than PC I’m not gonna lie, that was clickbait. You wouldn’t make a fish climb a tree. It’s not that the fish is bad at climbing, it’s that nobody should’ve asked it to in the first place. Most Mac versus PC arguments make that exact mistake. People pick a side and defend…
Read More →March 5, 2026
Creative Work is Not the Same as Good Marketing A friend of mine told me his marketing team was constantly clashing with his operations team. His marketing team was, in his words, “working on vibes.” Nobody could tell if their work was actually accomplishing anything, because nothing about it was built to be measured in…
Read More →February 1, 2026
Clarity Is Not a Luxury When people hear marketing analytics, they picture a large firm with a team of associates but smaller organizations actually get more out of it than the big guys do. They have less data, fewer systems, and no room for waste. That’s exactly why a little planning goes a long way….
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